Write the Rules: Marketing That Actually Fits You with Danielle Bornowski
Dustin Riechmann sits down with Danielle Bornowski—marketing strategist, storyteller, and CEO of DQB Strategies. From nonprofit comms to running a marketing agency, Danielle shares her journey of leaving a stable job, launching a freelance career, and evolving into a sought-after strategic advisor for women-led, values-based local businesses. She unpacks why most people feel "icky" about marketing—and how to change that with a strong one-liner, aligned strategy, and permission to create custom rules. If you've ever questioned the one-size-fits-all advice on Instagram or marketing funnels, this episode is for you.
Chapters:
- 00:00:00 - Ditch the Rules: Goals That Flex With You
- 00:00:35 - Meet Danielle Bornowski: Strategist, Speaker, Superconnector
- 00:01:24 - From Nonprofit Desk to CEO Desk
- 00:03:33 - Hustling Hard: The Accidental Agency Start
- 00:05:31 - Burnout to Breakthrough: Discovering Her True Zone
- 00:11:45 - Why Community Isn’t Optional for Growth
- 00:15:30 - Faith Meets Business: A Values-First Vision
- 00:18:05 - One-Liners That Open Doors Instantly
- 00:21:24 - The Anatomy of a Magnetic One-Liner
- 00:22:47 - Real Talk: One-Liner Wins That Stick
- 00:24:58 - Start Simple: Your One-Liner Doesn’t Need Flair
- 00:27:29 - Right Message, Right Place, Right Audience
- 00:31:17 - Kill the Commas: One-Liner Mistakes to Skip
- 00:37:15 - Watch It Happen: One-Liner Live for Authors
- 00:40:44 - Work With Danielle: Messaging Help That Works
Links and Resources:
- Danielle Bornowski on LinkedIn
- DQB Strategies
- Dustin on LinkedIn
- 7 Figure Leap
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