Why Your Next Workshop Will Fail (And How to Fix It) with Jake Wysocki
Learn how to create world-class workshops that your clients love and you love to deliver with Jake Wysocki, a former Fortune 200 design thinking expert turned workshop designer. Jake shares his powerful 10-50-99 framework for building and launching group coaching programs, retreats, and workshops without wasting time on content nobody wants. Discover why you should never build your entire program before selling it, how to use the "hopes and fears" exercise to unlock what your clients really need, and why getting people to DO something beats teaching them every time. Whether you're launching your first group program or refining an existing workshop, Jake's design thinking approach will help you create transformational experiences that scale your coaching business while maintaining that human connection your clients crave.
Chapters:
- (00:00:00) - From Fortune 200 to Freedom: Jake's Design Thinking Journey
- (00:03:42) - Why Jake Pivoted His Business Mid-Accelerator
- (00:06:15) - What Actually Counts as a Workshop?
- (00:09:28) - The Three Ingredients of Every World-Class Workshop
- (00:12:45) - Who Jake Works With and How He Helps Them Scale
- (00:16:03) - The 10-50-99 Framework: Stop Building Before You Sell
- (00:22:17) - Hopes and Fears: The Exercise That Changes Everything
- (00:30:54) - How to Build Psychological Safety Fast
- (00:35:41) - Why Perfectionism Kills Your Group Coaching Launch
- (00:40:26) - Get People DOING, Not Just Learning
- (00:44:18) - Workshop Y: Get Your Free 45-Minute Session with Jake
Links and Resources
- Jake Wysocki on LinkedIn
- Intention Craft
- Personal Website
- Dustin on LinkedIn
- 7 Figure Leap
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