Why Most Entrepreneurs Are Telling the WRONG Story with Greg Logan
What if your brand could command attention like a Hollywood blockbuster? In this unforgettable episode of the 7-Figure Leap Podcast, host Dustin Riechmann sits down with award-winning storyteller and creative visionary Greg Logan, founder of Narrativity. Greg shares how decades of success in global advertising, reality TV, and filmmaking shaped his unique system for brand storytelling—now used by giants like Google, Adobe, and Virgin. More than a conversation about marketing, this episode is a masterclass in emotional resonance, brand clarity, and creating a quest that your audience needs to see fulfilled. From breaking down “the how” behind storytelling to co-creating a magnetic brand narrative with Dustin live on-air, Greg reveals how to make entrepreneurs “the marketing” and expose them to a world that wants them. This episode will transform the way you think about business storytelling forever.
Chapters:
- 00:00:00 - Your Brand’s Quest Begins
- 00:00:42 - Meet Greg Logan: Storytelling Visionary
- 00:01:29 - From Global Ads to Emotional Narratives
- 00:02:53 - Turning Reality TV into Brand Gold
- 00:05:15 - Hollywood Secrets for Business Growth
- 00:08:08 - Narrativity: Storytelling That Sells
- 00:12:12 - Behind the Scenes of Greg’s 4-Day Process
- 00:16:10 - Co-Creation: The Fastest Way to Clarity
- 00:20:41 - Why I Wrote “Creating a Blockbuster Brand”
- 00:22:51 - Website Launch & Irresistible Pre-Order Bonuses
- 00:23:35 - Domain Names That Win Hearts & Minds
- 00:25:07 - Helping Dustin Craft His Business Quest
- 00:27:10 - Why Your Business Needs a Quest
- 00:29:00 - Unlocking the Value You Actually Deliver
- 00:32:08 - Writing a Quest Statement That Converts
- 00:37:44 - Scaling Your Message Without Losing Soul
- 00:40:42 - Final Takeaways & How to Get the Book
Links and Resources
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