Scaling to $300K as a Service-Based Solopreneur - Expert Coaching with Andy Milligan
In this powerful coaching episode of the 7-Figure Leap Podcast, host Dustin Riechmann helps Andy Milligan, founder of MMG Design, map a clear strategy to reach his goal of scaling to $300K in revenue as a service-based solopreneur. Andy opens up about the challenge of saying “yes” to every kind of project, and Dustin guides him to simplify and scale by building a structured offer ecosystem that creates clarity for both him and his clients.
The plan includes the free audits Andy already provides, a new $500 strategy session to deliver immediate value, a $3K one-page website as the productized core offer, and $10K+ custom builds for higher-end clients. This ladder of offers allows Andy to attract the right clients, filter opportunities, and scale sustainably. Along the way, Dustin also coaches Andy through the mindset shift from freelancer to business owner and reveals how to use podcast guesting as a client acquisition channel. If you’re a solopreneur who wants to scale smarter without getting overwhelmed, this episode gives you a behind-the-scenes look at expert coaching in action.
Chapter:
- 00:00:00 – Welcome to the 7-Figure Leap
- 00:02:02 – MMG Designs backstory and passion for design
- 00:04:48 – Three core offers outlined
- 00:08:27 – Hitting six figures in seven months
- 00:11:45 – Lessons from saying yes to too much
- 00:14:31 – Tension between creators and corporate clients
- 00:18:13 – Balancing enjoyment vs. profitability
- 00:20:43 – Three-year vision: podcast, freedom, real estate
- 00:24:22 – Ideal team structure and $250K goal
- 00:27:41 – Revenue breakdown and importance of conversations
- 00:31:34 – Productized services as the path to scale
- 00:36:01 – The 10-80-10 fulfillment model
- 00:41:44 – Identity vs. intent-driven clients
- 00:46:44 – Focus on the middle-tier offer
- 00:50:55 – Centers of influence and referrals
- 00:54:42 – LinkedIn, conferences, and fresh marketing strategies
- 00:57:53 – Leaning into podcasting with intention
- 01:01:21 – Using guesting as a growth tool
- 01:05:34 – Key takeaway: aligning audience with offer
- 01:06:40 – Where to connect to Andy
Links and Resources:
- MMG Designs Website
- Andy Milligan on LinkedIn
- Marketing by Design Podcast
- Dustin on LinkedIn
- 7 Figure Leap
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