Brand Deals for Thought Leaders: How to Monetize Your Authority with Justin Moore

Justin Moore, founder of Sponsor Magnet, breaks down the myths and strategies behind securing sponsorships as an entrepreneur—even if you’re not an influencer. Justin shares his personal journey from engineer to sponsorship expert, revealing how he and his wife turned free product offers into a multi-million-dollar sponsorship business. He also dives into the biggest mistakes entrepreneurs make when pitching sponsors, how to creatively structure partnerships, and why your niche audience is more valuable than you think. If you’re a business owner, coach, or thought leader looking to monetize your content, build strategic brand partnerships, and negotiate sponsorships like a pro, this episode is packed with actionable insights and real-world examples you won’t want to miss.

Chapters:

• 00:00:00 - Introduction: How personal success is a byproduct of service
• 00:01:01 - Guest Introduction: Who is Justin Moore and why sponsorships matter
• 00:02:16 - Justin’s Journey: From engineer to sponsorship expert
• 00:02:37 - The Early Days: Breaking into YouTube and discovering brand deals
• 00:04:39 - The First Big Break: How a single sponsorship changed everything
• 00:05:43 - Scaling Up: Building a successful influencer marketing agency
• 00:06:35 - Challenges and Setbacks: The impact of the pandemic on business
• 00:08:11 - Reinventing the Model: How sponsorship coaching became the next big move
• 00:12:03 - The Role of Authenticity: Why real connections matter in sponsorships
• 00:14:47 - Creating a Value-Aligned Business: Choosing impact over short-term gains
• 00:25:09 - Expanding Reach: The power of diversifying content formats
• 00:26:24 - Who Can Get Sponsorships: Why you don’t need millions of followers
• 00:27:04 - Creative Sponsorship Strategies: Beyond traditional brand deals
• 00:30:31 - Partnerships vs. Sponsorships: Understanding key differences
• 00:31:01 - Pricing Sponsorships: How to structure deals for maximum value
• 00:32:17 - Aligning Sponsorship Goals: The key to securing long-term partnerships
• 00:39:33 - Event Sponsorship Insights: How to attract sponsors for summits and live events
• 00:47:02 - Final Thoughts: How to get Justin’s book and start landing sponsorships

Links and Resources:

• Website: Sponsor Magnet
• YouTube: Creator Wizard
• Instagram: @justinmooretfam
• LinkedIn: Justin Moore
• Dustin on LinkedIn
• 7 Figure Leap

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